We take a keen interest in partner success at Fit Analytics and are always on the lookout for interesting news from leading brands and retailers who we help solve sizing and sell smarter. From luxury to outdoors, fast fashion to lifestyle, there’s always something new and exciting going on, and this summer has certainly been no exception.
Once a fashion trend officially makes it into the dictionary it’s definitely more than a passing fad, and athleisure looks like a product category that (despite recent doom-mongering) is set to thrive for years to come. We’ve been providing fit recommendations for an ever-increasing range of athleisure items over the last eighteen months, and look forward to that volume growing considerably down the line as more and more brands and retailers enter the space.
If there’s one trend that’s revolutionized the apparel industry more than any other over the last two decades, it’s the rise of fast fashion worldwide. The movement’s speed to market, affordability, and commitment to logistical excellence has overturned long-standing truisms throughout the industry and turned companies such as Inditex, ASOS, H&M, and Forever 21 into global giants.
As part of helping brands provide a perfect fit to shoppers, we like to keep up to speed with the latest collections shaping fashion’s future worldwide. With that in mind, here’s our take on five key trends from last month’s Spring/Summer 2018 men’s fashion week which should start hitting stores next year.
As one of America’s most beloved military heritage brands, Alpha Industries has been designing and manufacturing high-performance outerwear to highly demanding specifications for over 75 years. So, when they came to us for help with delivering a better fit to customers, we knew expectations were high and that we’d have to demonstrate our size advisor’s impact with real numbers straight out of the gate.
The recent announcement of a 70,000 square foot tech hub in London by Yoox Net-a-Porter has put the subject of innovation and data-driven R&D firmly on the fashion agenda. It’s part of a wider €500 million investment by YNAP showing that logistics and technology are starting to be taken very seriously indeed by leading luxury players.
In what’s been a challenging year for retail, Independence Day arrives just in time to put some much needed pep in the step of consumer confidence on and offline. All across apparel, brands and retailers are putting their best foot forward with sensational sales designed to make the most of the three-day weekend.