How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line

Carving out a successful niche in the incredibly competitive UK apparel market is no easy task, but that’s exactly what leading lifestyle brand Weird Fish has managed to do over the last two decades. The company’s stylish take on relaxed weekend wear has won it a special place in the hearts of shoppers at a time of ongoing uncertainty across UK apparel. Continue reading “How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line”

Fit Analytics Partner News: Spring 2018 UK Edition

After a productive day in London for Drapers Digital last month, our thoughts naturally turned to the UK for the latest round of partner news, and there’s been no shortage of items to pick from. Let’s get straight down to business with the lowdown on ASOS’ latest well-deserved accolade. Continue reading “Fit Analytics Partner News: Spring 2018 UK Edition”

Solving Sizing for South American Partners at VTEX Day 2018

A crucial part of our mission to help fashion brands and retailers solve sizing and sell smarter involves taking a genuinely global view of online apparel. Latin America, in particular, has long been a focus point for us and we’re proud to support many fantastic firms such as Netshoes, AMARO, Zattini, and B2W across the region.

That’s why we’re delighted to be attending VTEX Day 2018 – Latin America’s leading e-commerce event – in São Paulo this year on May 15th-16th. In advance of the conference officially kicking off, let’s take a quick look at three key things to look out for in Brazil over the next few days. Continue reading “Solving Sizing for South American Partners at VTEX Day 2018”

Fit Analytics Partner News: Spring 2018 Edition

As spring breaks out across the northern hemisphere, it’s time to take a quick look at seasonal news from across our network of sizing partners. In this edition, we’ll be highlighting promotions and initiatives from a small selection of the many outstanding American brands who we’re proud to support on sizing. Continue reading “Fit Analytics Partner News: Spring 2018 Edition”

Ready to Share: Style Subscriptions, Plus-Size Rising, and the Science of Shape

Welcome to the latest installment of Ready to Share – a fortnightly round-up of breaking news, opinion and other items of interest for apparel insiders.

In this week’s edition, we’ll be looking at an innovative answer to an eternal sizing dilemma from one of our major sizing partners and highlighting two recent retail trends making waves across the industry. Continue reading “Ready to Share: Style Subscriptions, Plus-Size Rising, and the Science of Shape”

The Apparel Insider’s Guide to the Best of Shoptalk 2018

Just a few years into its existence, Shoptalk has firmly established a place for itself as one of the retail world’s flagship annual occasions and 2018 is already looking like a landmark event as the U.S. and European versions of the conference combine in Las Vegas for the first time.

With over 340 speakers taking the stage over an action-packed four days, a little upfront planning is the key to making the most of your time in Las Vegas. With that in mind, let’s dive into our day-to-day breakdown of the best on offer from an apparel e-commerce perspective. Continue reading “The Apparel Insider’s Guide to the Best of Shoptalk 2018”

Cyber Week Sizing at Scale from Fit Analytics

Black Friday and Cyber Monday aren’t just bargain bonanzas for shoppers each year, they’re also anxious days for the e-commerce teams charged with keeping the whole show on the road. With the sheer volume of online sales taking place during these crucial few days, the slightest mistake can make all the difference between a good year and a great year. Continue reading “Cyber Week Sizing at Scale from Fit Analytics”

4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals

As everyone in apparel knows, there are two days which matter more than most in the retail calendar – Black Friday and Cyber Monday. Taken together, these twin spending peaks have the potential to make or break the financial year for apparel brands and retailers worldwide.

There’s also pressure on shoppers at this time of year – planning a spending splurge can be tricky with so many great offers to choose from. To start festivities off on the right foot, let’s have a quick look at how to track down the best online deals, and highlight some unmissable offers from our sizing partners along the way. Continue reading “4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals”