Author: fitanalytics

How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line

Carving out a successful niche in the incredibly competitive UK apparel market is no easy task, but that’s exactly what leading lifestyle brand Weird Fish has managed to do over the last two decades. The company’s stylish take on relaxed weekend wear has won it a special place in the hearts of shoppers at a time of ongoing uncertainty across UK apparel. Continue reading “How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line”

Solving Sizing for South American Partners at VTEX Day 2018

A crucial part of our mission to help fashion brands and retailers solve sizing and sell smarter involves taking a genuinely global view of online apparel. Latin America, in particular, has long been a focus point for us and we’re proud to support many fantastic firms such as Netshoes, AMARO, Zattini, and B2W across the region.

That’s why we’re delighted to be attending VTEX Day 2018 – Latin America’s leading e-commerce event – in São Paulo this year on May 15th-16th. In advance of the conference officially kicking off, let’s take a quick look at three key things to look out for in Brazil over the next few days. Continue reading “Solving Sizing for South American Partners at VTEX Day 2018”

The Apparel Insider’s Guide to the Best of Shoptalk 2018

Just a few years into its existence, Shoptalk has firmly established a place for itself as one of the retail world’s flagship annual occasions and 2018 is already looking like a landmark event as the U.S. and European versions of the conference combine in Las Vegas for the first time.

With over 340 speakers taking the stage over an action-packed four days, a little upfront planning is the key to making the most of your time in Las Vegas. With that in mind, let’s dive into our day-to-day breakdown of the best on offer from an apparel e-commerce perspective. Continue reading “The Apparel Insider’s Guide to the Best of Shoptalk 2018”

Cyber Week Sizing at Scale from Fit Analytics

Black Friday and Cyber Monday aren’t just bargain bonanzas for shoppers each year, they’re also anxious days for the e-commerce teams charged with keeping the whole show on the road. With the sheer volume of online sales taking place during these crucial few days, the slightest mistake can make all the difference between a good year and a great year. Continue reading “Cyber Week Sizing at Scale from Fit Analytics”

4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals

As everyone in apparel knows, there are two days which matter more than most in the retail calendar – Black Friday and Cyber Monday. Taken together, these twin spending peaks have the potential to make or break the financial year for apparel brands and retailers worldwide.

There’s also pressure on shoppers at this time of year – planning a spending splurge can be tricky with so many great offers to choose from. To start festivities off on the right foot, let’s have a quick look at how to track down the best online deals, and highlight some unmissable offers from our sizing partners along the way. Continue reading “4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals”

7 Essential Sites for Apparel Industry Insiders

As the global leader in fit prediction, we naturally like to keep a close eye on developments in the fashion and apparel industry at large. With trends and topics changing every week, having a reliable set of go-to resources on hand is crucial, so we’ve put together a quick list of seven essential sites to keep you up to speed at all times.

Whether you’re interested in trends, industry news, or more technical aspects of apparel such as fabric sourcing, the sites below have you covered across the board.

Let’s start with a site that’s become an industry bible over the last few years. Continue reading “7 Essential Sites for Apparel Industry Insiders”

The Apparel Insiders’ Guide to Shop.org 2017 in Los Angeles

The National Retail Federation’s Shop.org is firmly established as one of the highlights of the retail calendar and we’re delighted to be making the trip to Los Angeles for this year’s event.

Shop.org 2017 takes place in the spacious surroundings of the L.A. Convention Center and, just as in previous years, it’s a multi-track affair. In order to get the most bang for your conference buck, you’ll need to carefully scour the agenda to pick the best talks to attend when you’re not busy connecting on the conference floor.

Our focus, as ever, will be on all things apparel and sizing-related so we’ve put together a quick insiders’ guide to the best talks from a fashion and fit perspective. Continue reading “The Apparel Insiders’ Guide to Shop.org 2017 in Los Angeles”

6 Quick Last-Minute Resources for Success at Shop.org 2017

With Shop.org just days away, it’s time for the final countdown to begin in earnest. As always, we’re massively looking forward to taking part at one of the biggest events of the retail year.

How to make the best use of your time over an action-packed three days isn’t always obvious, however, so we’ve put together a quick last-minute list of six useful resources to help tee up attendees for success. Continue reading “6 Quick Last-Minute Resources for Success at Shop.org 2017”