fitanalytics, Author at Fit Analytics Blog

COVID-19: The Impact on Global Buyer Behavior

Our eBook shares key insights on the impact COVID-19 has on e-commerce consumer behavior.

It’s no secret that COVID-19 has affected everyday life for individuals around the world. People and businesses are adjusting to a new normal unlike anything they’ve experienced in the past. With non-essential businesses being forced to close their doors and stay-at-home orders in place until at least the end of April, consumers are turning to online shopping to fulfill their needs.

We found that buyer behavior has changed in different ways globally. Retailers, in general, experienced a surge in online purchases in the first quarter of 2020, even with the spread of the pandemic.

4 E-commerce Trends Retailers Need in 2020

New technologies in the apparel e-commerce space continue to evolve on a regular basis. We’ve sourced 4 of the hottest technologies to fuel growth online.

There is a hot spot in e-commerce innovation – and it’s apparel. These days, customers expect to interact with products in a variety of ways, on and offline. From smartphone inspiration to AI personalization, we selected four of the hottest e-commerce tech trends we think apparel and footwear retailers should use in 2020.

The Ins and Outs from a Successful Black Friday & Cyber Monday

How Machine Learning Delivered 355 Million Size Recommendations in 5 Days.

The trends across retail and e-commerce continue to evolve every year. After a busy week of Black Friday and Cyber Monday, changes in the industry became even more clear. This year brick and mortar retailers saw a steady decline in foot traffic. Customers turned to online shopping – through both mobile and desktop. Purchases through mobile devices saw a 21% increase from last year. Mobile accounted for 39% of all e-commerce sales – totaling $2.9 billion in sales from smartphones alone (source: Retail Dive). According to the Shopify Plus Fashion Industry Report, retailers are driving growth through machine learning, artificial intelligence, and personalized customer experiences.

Aéropostale Solves Sizing with Fit Finder

We are excited to announce that Aéropostale is now live with Fit Finder. Aéropostale, a global lifestyle brand, represents inclusive, modern and collaborative youth culture.

We are excited to announce that Aéropostale is now live with Fit Finder. Aéropostale, a global lifestyle brand, represents inclusive, modern and collaborative youth culture. The retailer specializes in effortlessly stylish, everyday apparel and on-trend accessories for young men and women. They provide authentic jeans and comfortable fashion and fashion basics at compelling values in an exciting store environment on and offline.

Ridestore Connects With Customers Using Fit Finder

A two-month A/B test with Fit Finder showed positive results for Swedish outdoor retailer Ridestore. Customers using Fit Finder showed a 9% increase in value per visitor and a 4% increase in conversion rate.

Everyday explorers need extraordinary gear – Ridestore is where they go to get it. Founded in Sweden over 10 years ago, Ridestore is known for its impressive selection of outdoor brands. With customers at the heart of its operational strategy, the company offers regional online shops in Sweden, Finland, Norway, Denmark, Poland, Germany, Austria, Switzerland, Italy, France, Spain, The Netherlands, and the UK.

How Data Can Save Halloween

Still in need of a Halloween costume? Don’t worry – Fit Analytics is here to help!

Fit Analytics’ sizing platform has the largest data set in the industry. We’re watching the hottest trends and can help you create a DIY Halloween costume!

Introducing Fit Intelligence: Unlock Hidden Revenue

Fit Intelligence is an advanced insights platform offering deep analyses of customer data. Fit Intelligence harnesses the power of machine learning to make Fit Analytics’ partners more profitable.

Prevent Profit Loss with Fit Intelligence

The interactive Fit Intelligence portal translates Fit Finder data into actionable analyses, allowing fashion companies to identify new revenue opportunities. Fit Intelligence unlocks customer demographics and reveals areas for commercial optimization.

The Apparel Insiders’ Guide to eTail East 2019

eTail East is ramping up to be one of 2019’s hottest industry events on the East Coast. With registration up 35% from last year, it is sure to be an exciting week full of learning, collaboration, and opportunity.

The conference starts on Monday, August 19 with a welcome reception, followed by 3 days full of insightful conversations and inspiring networking events. eTail East promises action packed days featuring keynotes from top retailers and tracks focused on trending industry topics.

Independence Day Special: 4 Great American Fashion Brands Who Are Fit for the Fourth

With Independence Day just around the corner, we’d like to present a quick round-up of four iconic apparel companies who Fit Analytics is proud to support on sizing.

Look for Fit Finder while browsing and, once you’ve locked in the perfect fit, be sure to take advantage of the generous seasonal discounts being offered by all these great brands through July 4th and beyond.

Fit Analytics at VTEX Day: Transform Your Online Margins With Fit Finder

VTEX Day 2019 is just around the corner and we’re looking forward to meeting many current and future Latin American sizing partners in just a few days time in Brazil. Building on the success of past events, VTEX have expanded this year’s Expo Area to handle more than 15,000 attendees over an action-packed two days in São Paulo.