Though Amazon’s server empire has been taking centre stage over the last few years, the company remains true to its roots and committed to pushing online retail forward across several fronts. It seems like hardly a quarter goes by without some kind of potentially transformative initiative being announced.
Admittedly, several of these projects are still very much at the exploratory stage of development. To take just one example, Amazon’s ambitious drone programme is not going to be rolling out to major metropolitan areas anytime soon. Make no mistake, however, that day will come. The arrival of one-hour delivery in markets such as New York shows the company is fully focused on doing whatever it takes to make the last-mile problem disappear. Continue reading “What Amazon’s Brick and Mortar Retail Revolution Means for Fashion’s Future”