Holiday Shopping Trends 2020

As the holiday season approaches, we analyzed product trends from the last two years to predict what people will be shopping for amidst a pandemic. This year is sure to be unlike any other.

It’s the second week of November, which means that the holiday season is officially here. November is known for a few things – the US election, Thanksgiving, and Black Friday, among other events. With Black Friday 2020 comes holiday shopping – and that’s what we’re going to dive into today.

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10 Years of Fit Analytics

Fit Analytics is turning 10 this year! In this article, we take you back in history to better understand how we started, why we pivoted, and where we are today.

As we approach Fit Analytics’ 10-year anniversary, we would like to reflect on our journey with you and share our learnings along the way.

It all started in 2010 with the launch of UPcload, a webcam-based body modeling service that allowed users to create a personalized fit profile using a laptop and a CD as a reference item. While the idea behind UPcload was extremely relevant to online shoppers – fit recommendations based on physical photo scans – ultimately the technology was a bit too laborious for consumer adaptation at scale.

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Multiple Size Alert Reduces Returns by 6%

Fit Finder’s Multiple Size Alert feature is proven to reduce multi-size orders for retailers.

As apparel shopping continues to shift from offline to online, more and more customers are forced to adjust to a new way of shopping. During the last 5 months alone, COVID-19 has shortened the timeline for evolution from brick-and-mortar to online from 5-10 years to a matter of months. While consumers are concerned with fitting room accessibility and the fear of shopping in stores, they are now looking to e-commerce to fulfill their shopping needs.

This isn’t a new trend for the retail industry. In fact, according to Statista 59% of U.S. shoppers purchased clothing online between Q2 2018 and Q2 2019. We expect to see that number rise in 2020. 

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Changes in BTS Clothing Shopping

Back-to-school shopping is sure to look different this year. We analyze the changing trends in retail and present what to expect for this fall season.

As summer draws to a close and the world of fashion launches fall collections, consumers and retailers alike question what back-to-school (BTS) shopping will look like this year. Many parents are still in the dark as to whether school will continue to be held virtually or in the classroom. Due to the uncertainty brought about by COVID-19, retailers know that this year will be a different kind of back-to-school shopping. They are scaling back on normal BTS clothing, like jeans, tees, and sweaters, and placing their apparel bets on loungewear, activewear, and other comfy items to wear while “distance learning.” 

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Stay-at-Home Summer 2020 Trends

Summer 2020 trends are changing due to the effects of COVID-19. Shopping patterns are shifting and conversions for key summer items have declined.

Summer 2020 is expected to be unlike any summer we’ve experienced. With stay-at-home orders still in place for some locations and summer trips being canceled due to COVID-19, it’s no surprise that shopping trends have shifted this year. 

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