In this interview with Fit Analytics and Zalando, German news outlet WDR takes a look at how apparel retailers leverage big data to help customers find the right size.
Video | WDR Markt | Aired on 09.09.2020 | By Philip Hinken
The returns problem costs companies money and hurts the environment. That’s no secret. And while online retailers are working to implement various ecommerce solutions to improve the shopping experience and streamline online operations, consumers are also searching for ways they can make better buying decisions. According to a Nielsen study, 3 out of 4 millennial shoppers are willing to spend more for sustainable offerings. With the collective focus shifting from consumerism to sustainability, online shoppers are taking a hard look at their shopping behaviors. In this video report, Westdeutscher Rundfunk’s program MARKT takes a look at how apparel companies leverage big data to solve sizing and shows consumers what sizing solutions are all about. This German-language interview is transcribed in English below.
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Fit Analytics’ North American Senior Client Partner, Irina Sulejmanovic, shares her view on common characteristics of companies partnered with Fit Analytics.
Our partners are diverse and varied, but one thing they all have in common is an innovative ethos. In today’s interview, Irina reflects on our journey from ambitious start-up to the industry leader in sizing and fit, and how cutting-edge thinking continues to inform decisions in an ever-changing apparel landscape for Fit Analytics and our partners.
Continue reading “Apparel FAQ with Senior Client Partner Irina Sulejmanovic”
The complex and organic evolution of clothing manufacturing has lead to the current state of sizing in today’s garment industry.
“Why isn’t there a universal sizing standard,” consumers cry. Unfortunately, brands can’t turn every frustrated tweet about vanity sizing and the need for clothing size chart conversion into a history lesson, though there is a reason for the size madness. This article aims to shed some light on the sizing problem by taking a quick look at the fascinating history of apparel sizing standards.
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In this article, we will cover 3 key areas apparel companies can address to strengthen their position against Amazon.
Amazon has caused great uncertainty for the apparel industry. Just when the coast seems clear, another article pops up about the company’s next apparel innovation. With 100+ in-house brands, and services like Amazon Prime Wardrobe and a new virtual fitting room, Amazon gains more traction as a formidable competitor for fashion brands. In the face of COVID-19, the company has even been rumored to be the future savior of luxury, and the possible new owner of bankrupt JCPenney.
Luckily for apparel companies, there is still ample room for fashion retailers to differentiate themselves from Amazon and strengthen their own niche in the fashion world.
Continue reading “3 Ways Apparel Companies Can Beat Amazon”