[VIDEO] Big Data and Sizing: An Interview with WDR

In this interview with Fit Analytics and Zalando, German news outlet WDR takes a look at how apparel retailers leverage big data to help customers find the right size.

Video | WDR Markt | Aired on 09.09.2020 | By Philip Hinken

The returns problem costs companies money and hurts the environment. That’s no secret. And while online retailers are working to implement various ecommerce solutions to improve the shopping experience and streamline online operations, consumers are also searching for ways they can make better buying decisions. According to a Nielsen study, 3 out of 4 millennial shoppers are willing to spend more for sustainable offerings. With the collective focus shifting from consumerism to sustainability, online shoppers are taking a hard look at their shopping behaviors. In this video report, Westdeutscher Rundfunk’s program MARKT takes a look at how apparel companies leverage big data to solve sizing and shows consumers what sizing solutions are all about. This German-language interview is transcribed in English below.

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Apparel FAQ with Senior Client Partner Irina Sulejmanovic

Fit Analytics’ North American Senior Client Partner, Irina Sulejmanovic, shares her view on common characteristics of companies partnered with Fit Analytics.

Our partners are diverse and varied, but one thing they all have in common is an innovative ethos. In today’s interview, Irina reflects on our journey from ambitious start-up to the industry leader in sizing and fit, and how cutting-edge thinking continues to inform decisions in an ever-changing apparel landscape for Fit Analytics and our partners.

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