The Apparel Insiders’ Guide to eTail East 2019

eTail East is ramping up to be one of 2019’s hottest industry events on the East Coast. With registration up 35% from last year, it is sure to be an exciting week full of learning, collaboration, and opportunity.

The conference starts on Monday, August 19 with a welcome reception, followed by 3 days full of insightful conversations and inspiring networking events. eTail East promises action packed days featuring keynotes from top retailers and tracks focused on trending industry topics.

Follow our simple three-step guide to take full advantage of your time in Boston.

And don’t forget to visit us at booth #6 in the foyer to test-drive Fit Finder and see how data-driven solutions such as Fit Connect can help you deliver effective personalization while protecting margins.

1. Get a 360 Event Overview with the Conference App

The eTail app provides attendees with live event updates throughout the conference – you won’t have to worry about constantly checking the website or lugging around heavy printed calendars. The app provides you with all essential details including times, locations and session descriptions.

2. Use the Meeting Portal to Secure Appointments Ahead of Time

The eTail meeting portal takes your event networking to the next level. It allows attendees to book onsite meetings with prospects or colleagues prior to arrival. Instead of trying to hunt someone down in a crowd, you can contact them via the app, see their calendar availability and confirm a time to meet while onsite. If you’d like to meet with us, search for ‘Fit Analytics’ in the meeting portal.

3. Don’t Miss Your Favorite Industry Rock Stars

The eTail agenda is packed with innovative thinkers who are defining the future of retail. Here are our top 3 must see events:

eTail East 2019 speakers
  • Tuesday, August 20 (10:00 am to 10:25 am – General Session Room): Omni-Channel Is Table Stakes—What Are You Serving?
    Listen in as c-level executives discuss the best tactics to connect with customers and create a seamless online experience.
  • Wednesday, August 21 (11:15 am to 11:45 am – General Session Room): Fostering Innovation: Rethinking The Omni Organization Today.
    VPs from J. Jill, Macy’s, RXBAR, Dick’s Sporting Goods and Lucidworks sit down to talk about the Omni Organization. Each executive presents a different area of expertise across the omnichannel experience, with focuses on new tech initiatives, personalization, and customer experimentation.
  • Thursday, August 22 (2:05 pm to 2:30 pm – General Session Room): The Retail Tech Stack of the Future.
    Industry thought leaders give their two cents on what to expect when it comes to innovative technology in retail. They’ll discuss their thoughts and predictions around eCommerce elevation, the use of AI in marketing and merchandising, and product testing.

Visit Us at Booth #6 to Find Your Best Fit

Come see us at booth #6 in the foyer for a live demo of Fit Finder and discover more about how solving sizing can help boost your bottom line.

Email us for a 25% discount off your ticket to eTail!

Can’t make eTail East this year? No problem! Get in touch today and take the first step to deliver a better sizing experience for your shoppers.

6 Great Black Friday 2018 Promotions Where Fit Comes First

Despite gloomy industry predictions, this year’s Black Friday looks set to be as busy as ever and e-commerce teams worldwide brace themselves for a flood of incoming orders over Cyber Weekend and beyond.

We’re also hard at work behind the scenes making sure that Fit Finder and our machine-learning platform are ready to handle additional demand across a diverse global network of sizing partners. As usual, we’ll be solving sizing at scale throughout the holiday season for the world’s best brands and retailers.

To celebrate the official kickoff of the festive shopping season, let’s take a look at six great Black Friday promotions from our network of sizing partners where you can shop with confidence knowing that fit comes first. Continue reading “6 Great Black Friday 2018 Promotions Where Fit Comes First”

7 Essential Sites for Apparel Industry Insiders

As the global leader in fit prediction, we naturally like to keep a close eye on developments in the fashion and apparel industry at large. With trends and topics changing every week, having a reliable set of go-to resources on hand is crucial, so we’ve put together a quick list of seven essential sites to keep you up to speed at all times.

Whether you’re interested in trends, industry news, or more technical aspects of apparel such as fabric sourcing, the sites below have you covered across the board.

Let’s start with a site that’s become an industry bible over the last few years. Continue reading “7 Essential Sites for Apparel Industry Insiders”

The Apparel Insiders’ Guide to Shop.org 2017 in Los Angeles

The National Retail Federation’s Shop.org is firmly established as one of the highlights of the retail calendar and we’re delighted to be making the trip to Los Angeles for this year’s event.

Shop.org 2017 takes place in the spacious surroundings of the L.A. Convention Center and, just as in previous years, it’s a multi-track affair. In order to get the most bang for your conference buck, you’ll need to carefully scour the agenda to pick the best talks to attend when you’re not busy connecting on the conference floor.

Our focus, as ever, will be on all things apparel and sizing-related so we’ve put together a quick insiders’ guide to the best talks from a fashion and fit perspective. Continue reading “The Apparel Insiders’ Guide to Shop.org 2017 in Los Angeles”

6 Quick Last-Minute Resources for Success at Shop.org 2017

With Shop.org just days away, it’s time for the final countdown to begin in earnest. As always, we’re massively looking forward to taking part at one of the biggest events of the retail year.

How to make the best use of your time over an action-packed three days isn’t always obvious, however, so we’ve put together a quick last-minute list of six useful resources to help tee up attendees for success. Continue reading “6 Quick Last-Minute Resources for Success at Shop.org 2017”

The Inside Track on Athleisure: 5 Trends to Watch out for in 2018

Once a fashion trend officially makes it into the dictionary it’s definitely more than a passing fad, and athleisure looks like a product category that (despite recent doom-mongering) is set to thrive for years to come. We’ve been providing fit recommendations for an ever-increasing range of athleisure items over the last eighteen months, and look forward to that volume growing considerably down the line as more and more brands and retailers enter the space.

As a relatively recent apparel phenomenon, the future of athleisure remains wide open. We’re still very much in a growth phase where innovation and exploration are the name of the game as the market develops. With all that in mind, let’s have a look at five key athleisure trends to keep an eye on going into 2018 and beyond. Continue reading “The Inside Track on Athleisure: 5 Trends to Watch out for in 2018”

Five Menswear Style Trends to Look Forward to in Spring/Summer 2018

As part of helping brands provide a perfect fit to shoppers, we like to keep up to speed with the latest collections shaping fashion’s future worldwide. With that in mind, here’s our take on five key trends from last month’s Spring/Summer 2018 men’s fashion week which should start hitting stores next year.

Let’s start with a noticeable demographic trend. Continue reading “Five Menswear Style Trends to Look Forward to in Spring/Summer 2018”

3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry

Three years into its existence, Amazon Prime Day is good news for shoppers worldwide, but the implications of its success for traditional apparel brands and retailers look increasingly worrying.

As Prime Day puts a hole in wallets worldwide, we take a look at three key reasons why the fashion industry should be watching on with concern rather than admiration. Continue reading “3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry”

Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?

The recent announcement of a 70,000 square foot tech hub in London by Yoox Net-a-Porter has put the subject of innovation and data-driven R&D firmly on the fashion agenda. It’s part of a wider €500 million investment by YNAP showing that logistics and technology are starting to be taken very seriously indeed by leading luxury players.

Across apparel, meanwhile, each passing week brings a slew of stories around innovation labs and reimagined retail environments, all promising a better tomorrow for the industry and consumers. Reality, however, often falls short of expectations.

Against that background, let’s look at two key points apparel brands and retailers should keep in mind when planning their overall innovation strategy. Continue reading “Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?”

4 Key Questions Raised by Amazon’s Apparel Ambitions

With the scale of Amazon’s apparel ambitions becoming clearer every week, now is an excellent time to look at four key questions its ongoing initiatives pose for everyone in the fashion industry.

1. Are You a Day One or a Day Two Company?

One of the hallmarks of Jeff Bezos’ success to date is the start-up spirit he’s managed to maintain across a global company with a headcount in the tens of thousands. It’s a mindset built around a no-holds-barred approach to employee expectations and a relentless focus on positive customer outcomes. Continue reading “4 Key Questions Raised by Amazon’s Apparel Ambitions”