The Inside Track on Athleisure: 5 Trends to Watch out for in 2018

Once a fashion trend officially makes it into the dictionary it’s definitely more than a passing fad, and athleisure looks like a product category that (despite recent doom-mongering) is set to thrive for years to come. We’ve been providing fit recommendations for an ever-increasing range of athleisure items over the last eighteen months, and look forward to that volume growing considerably down the line as more and more brands and retailers enter the space.

As a relatively recent apparel phenomenon, the future of athleisure remains wide open. We’re still very much in a growth phase where innovation and exploration are the name of the game as the market develops. With all that in mind, let’s have a look at five key athleisure trends to keep an eye on going into 2018 and beyond. Continue reading “The Inside Track on Athleisure: 5 Trends to Watch out for in 2018”

Five Menswear Style Trends to Look Forward to in Spring/Summer 2018

As part of helping brands provide a perfect fit to shoppers, we like to keep up to speed with the latest collections shaping fashion’s future worldwide. With that in mind, here’s our take on five key trends from last month’s Spring/Summer 2018 men’s fashion week which should start hitting stores next year.

Let’s start with a noticeable demographic trend. Continue reading “Five Menswear Style Trends to Look Forward to in Spring/Summer 2018”

3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry

Three years into its existence, Amazon Prime Day is good news for shoppers worldwide, but the implications of its success for traditional apparel brands and retailers look increasingly worrying.

As Prime Day puts a hole in wallets worldwide, we take a look at three key reasons why the fashion industry should be watching on with concern rather than admiration. Continue reading “3 Reasons Why Amazon Prime Day Is Bad News for the Apparel Industry”

Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?

The recent announcement of a 70,000 square foot tech hub in London by Yoox Net-a-Porter has put the subject of innovation and data-driven R&D firmly on the fashion agenda. It’s part of a wider €500 million investment by YNAP showing that logistics and technology are starting to be taken very seriously indeed by leading luxury players.

Across apparel, meanwhile, each passing week brings a slew of stories around innovation labs and reimagined retail environments, all promising a better tomorrow for the industry and consumers. Reality, however, often falls short of expectations.

Against that background, let’s look at two key points apparel brands and retailers should keep in mind when planning their overall innovation strategy. Continue reading “Tech Hubs and Innovation Labs: Short-Lived Follies or a Bridge to Fashion’s Future?”

4 Key Questions Raised by Amazon’s Apparel Ambitions

With the scale of Amazon’s apparel ambitions becoming clearer every week, now is an excellent time to look at four key questions its ongoing initiatives pose for everyone in the fashion industry.

1. Are You a Day One or a Day Two Company?

One of the hallmarks of Jeff Bezos’ success to date is the start-up spirit he’s managed to maintain across a global company with a headcount in the tens of thousands. It’s a mindset built around a no-holds-barred approach to employee expectations and a relentless focus on positive customer outcomes. Continue reading “4 Key Questions Raised by Amazon’s Apparel Ambitions”