As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. Though the amount of industry research and analysis out there has never been greater, it’s not always easy finding sources of info you can trust.
One publisher whose output we find ourselves returning to time and again is comScore. The US media giant pumps out a stream of region-specific online retail data throughout the year, and is always worth turning to for wider context on online spend.
As we face into the holiday season in earnest, comScore’s ongoing series of quarterly reports into the U.S. online retail economy is a particularly useful data source to have available. In this piece, we’ll pick through their recently published Q3 report to highlight five key points that should be of interest to anyone working in online apparel. Continue reading “5 Key Takeaways From comScore’s Q3 State of the U.S. Online Retail Economy Report”