Black Friday and Cyber Monday aren’t just bargain bonanzas for shoppers each year, they’re also anxious days for the e-commerce teams charged with keeping the whole show on the road. With the sheer volume of online sales taking place during these crucial few days, the slightest mistake can make all the difference between a good year and a great year. Continue reading “Cyber Week Sizing at Scale from Fit Analytics”
As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. Though the amount of industry research and analysis out there has never been greater, it’s not always easy finding sources of info you can trust.
One publisher whose output we find ourselves returning to time and again is comScore. The US media giant pumps out a stream of region-specific online retail data throughout the year, and is always worth turning to for wider context on online spend.
As we face into the holiday season in earnest, comScore’s ongoing series of quarterly reports into the U.S. online retail economy is a particularly useful data source to have available. In this piece, we’ll pick through their recently published Q3 report to highlight five key points that should be of interest to anyone working in online apparel. Continue reading “5 Key Takeaways From comScore’s Q3 State of the U.S. Online Retail Economy Report”
As everyone within the industry is painfully aware, two days matter substantially more than most when it comes to online apparel sales. Even a brief glance at the average annual sales chart shows that Black Friday and Cyber Monday are genuine outliers in terms of total consumer spend, and have the potential to make or break your retail year.
With the annual media and marketing frenzy surrounding these twin spending peaks, it’s no surprise that they tend to dominate the thoughts of consumers, retailers, and industry analysts alike. There is, however, a wider seasonal spending picture hiding behind them – one that we’ve been exploring by digging a little deeper into average daily sales volume throughout the year. Continue reading “Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?”