Fit Finder’s Multiple Size Alert feature is proven to reduce multi-size orders for retailers.
As apparel shopping continues to shift from offline to online, more and more customers are forced to adjust to a new way of shopping. During the last 5 months alone, COVID-19 has shortened the timeline for evolution from brick-and-mortar to online from 5-10 years to a matter of months. While consumers are concerned with fitting room accessibility and the fear of shopping in stores, they are now looking to e-commerce to fulfill their shopping needs.
This isn’t a new trend for the retail industry. In fact, according to Statista 59% of U.S. shoppers purchased clothing online between Q2 2018 and Q2 2019. We expect to see that number rise in 2020.
Continue reading “Multiple Size Alert Reduces Returns by 6%”
In this interview with Fit Analytics and Zalando, German news outlet WDR takes a look at how apparel retailers leverage big data to help customers find the right size.
Video | WDR Markt | Aired on 09.09.2020 | By Philip Hinken
The returns problem costs companies money and hurts the environment. That’s no secret. And while online retailers are working to implement various ecommerce solutions to improve the shopping experience and streamline online operations, consumers are also searching for ways they can make better buying decisions. According to a Nielsen study, 3 out of 4 millennial shoppers are willing to spend more for sustainable offerings. With the collective focus shifting from consumerism to sustainability, online shoppers are taking a hard look at their shopping behaviors. In this video report, Westdeutscher Rundfunk’s program MARKT takes a look at how apparel companies leverage big data to solve sizing and shows consumers what sizing solutions are all about. This German-language interview is transcribed in English below.
Continue reading “[VIDEO] Big Data and Sizing: An Interview with WDR”
Back-to-school shopping is sure to look different this year. We analyze the changing trends in retail and present what to expect for this fall season.
As summer draws to a close and the world of fashion launches fall collections, consumers and retailers alike question what back-to-school (BTS) shopping will look like this year. Many parents are still in the dark as to whether school will continue to be held virtually or in the classroom. Due to the uncertainty brought about by COVID-19, retailers know that this year will be a different kind of back-to-school shopping. They are scaling back on normal BTS clothing, like jeans, tees, and sweaters, and placing their apparel bets on loungewear, activewear, and other comfy items to wear while “distance learning.”
Continue reading “Changes in BTS Clothing Shopping”
In this article, we will cover 3 key areas apparel companies can address to strengthen their position against Amazon.
Amazon has caused great uncertainty for the apparel industry. Just when the coast seems clear, another article pops up about the company’s next apparel innovation. With 100+ in-house brands, and services like Amazon Prime Wardrobe and a new virtual fitting room, Amazon gains more traction as a formidable competitor for fashion brands. In the face of COVID-19, the company has even been rumored to be the future savior of luxury, and the possible new owner of bankrupt JCPenney.
Luckily for apparel companies, there is still ample room for fashion retailers to differentiate themselves from Amazon and strengthen their own niche in the fashion world.
Continue reading “3 Ways Apparel Companies Can Beat Amazon”
The retail industry is at a watershed moment. Retailers have been adopting online experiences for the in-store shopper for years. But now, as stores reopen during a global pandemic, there is the critical need to have a strong omnichannel strategy.
What is an Omnichannel Experience?
Omnichannel retail connects and extends the shoppers’ experience from the e-commerce site, native app, in-store, and any other touchpoint so the experience is seamless across all channels – shoppers may even utilize multiple channels simultaneously.
Continue reading “What, Why, How, and When: The Omnichannel Experience”
Summer 2020 trends are changing due to the effects of COVID-19. Shopping patterns are shifting and conversions for key summer items have declined.
Summer 2020 is expected to be unlike any summer we’ve experienced. With stay-at-home orders still in place for some locations and summer trips being canceled due to COVID-19, it’s no surprise that shopping trends have shifted this year.
Continue reading “Stay-at-Home Summer 2020 Trends”
As a follow up to our latest e-book, we analyzed the data in the first half of Q2 2020 to bring you updated insights on the effects of COVID-19 on the retail industry.
In our recent e-book, COVID-19: The Impact on Global Buyer Behavior, we reported on the 27% increase of first quarter purchases (January 2020 – March 2020), but also noted that we saw a downtrend in purchases as the pandemic unfolded and uncertainty was on the rise with stay-at-home orders. Since our last e-book, the rules towards social distancing have pivoted from complete lock-down to a slightly more relaxed, but still ‘socially distant normal’. Consequently, we felt it imperative to follow-up on how the apparel retail landscape has continued to evolve to safely support shoppers.
Continue reading “COVID-19: The Impact on Global Buyer Behavior Follow-up”
Our eBook shares key insights on the impact COVID-19 has on e-commerce consumer behavior.
It’s no secret that COVID-19 has affected everyday life for individuals around the world. People and businesses are adjusting to a new normal unlike anything they’ve experienced in the past. With non-essential businesses being forced to close their doors and stay-at-home orders in place until at least the end of April, consumers are turning to online shopping to fulfill their needs.
We found that buyer behavior has changed in different ways globally. Retailers, in general, experienced a surge in online purchases in the first quarter of 2020, even with the spread of the pandemic.
Continue reading “COVID-19: The Impact on Global Buyer Behavior”
New technologies in the apparel e-commerce space continue to evolve on a regular basis. We’ve sourced 4 of the hottest technologies to fuel growth online.
There is a hot spot in e-commerce innovation – and it’s apparel. These days, customers expect to interact with products in a variety of ways, on and offline. From smartphone inspiration to AI personalization, we selected four of the hottest e-commerce tech trends we think apparel and footwear retailers should use in 2020.
Continue reading “4 E-commerce Trends Retailers Need in 2020”
How Machine Learning Delivered 355 Million Size Recommendations in 5 Days.
The trends across retail and e-commerce continue to evolve every year. After a busy week of Black Friday and Cyber Monday, changes in the industry became even more clear. This year brick and mortar retailers saw a steady decline in foot traffic. Customers turned to online shopping – through both mobile and desktop. Purchases through mobile devices saw a 21% increase from last year. Mobile accounted for 39% of all e-commerce sales – totaling $2.9 billion in sales from smartphones alone (source: Retail Dive). According to the Shopify Plus Fashion Industry Report, retailers are driving growth through machine learning, artificial intelligence, and personalized customer experiences.
Continue reading “The Ins and Outs from a Successful Black Friday & Cyber Monday”