Vanity Sizing and Size Charts: A Brief History

The complex and organic evolution of clothing manufacturing has lead to the current state of sizing in today’s garment industry.

“Why isn’t there a universal sizing standard,” consumers cry. Unfortunately, brands can’t turn every frustrated tweet about vanity sizing and the need for clothing size chart conversion into a history lesson, though there is a reason for the size madness. This article aims to shed some light on the sizing problem by taking a quick look at the fascinating history of apparel sizing standards.

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