How Data Can Save Halloween

Still in need of a Halloween costume? Don’t worry – Fit Analytics is here to help!

Fit Analytics’ sizing platform has the largest data set in the industry. We’re watching the hottest trends and can help you create a DIY Halloween costume!

Did you know that leopard print spiked in winter 2018/2019? How about the fact that 2019 saw plaid comeback with a vengeance? From the garment and fit information that Fit Finder collects, we are able to see trends across different metrics from patterns and colors, to styles and garment types. With that in mind, we’ve come up with a few costume ideas based on popular items you probably own. Thanks to Fit Analytics’ data, you don’t have to scramble to find a last minute Halloween look!


Based on the graph below, we can see that the sale of women’s lower body plaid items was almost 40 times higher in fall 2018 than in January 2017.

Fashion trends for plaid
Graphs showing plaid trends for men and women between 2017 and 2019.

This leads us to believe you might just have a plaid skirt in your closet. If so, here are a few costumes you can create.

Scottish dancer costume
  • Scottish dancer
  • Serena van der Woodsen from ‘Gossip Girl’
  • Cher Horowitz from ‘Clueless’
  • Schoolgirl


Fashion trends for neon
Graphs showing neon trends for men and women between 2017 and 2019.

Interestingly enough, neon is on the rise – especially for men! This past summer, men bought 30 times more neon upper body items than they did earlier in the year. So fellas, this one is for you!

80s aerobic instructor
  • 80’s aerobic instructor
  • Unicorn


Fashion trends for stripes
Graphs showing stripes trends for men and women between 2017 and 2019.

Stripes are timeless. You definitely have those. The popularity of stripes ebbs and flows every few months, often coinciding with seasonal collections. We’re confident that you have something striped in your wardrobe. Take a look at the ideas below.

Referee costume
  • Referee
  • Where’s Waldo?
  • Pugsley Addams from ‘Addams Family’
  • Wolf of Wall Street/Business Man


Men and women are riding the same roller coaster when it comes to their interest in turtlenecks. A notorious winter item, we saw a rather large spike in popularity in October and November 2018. If you own a black turtleneck, we have a few good costumes for you.

Comedian costume
  • Old School Dwayne “The Rock” Johnson
  • Comedian
  • Steve Jobs


It’s safe to say that tracksuits made a “come back” in a major way this April. Men and women are both loving this trend. Women purchased 120 times more tracksuits in April 2019 than they did that time last year. Men bought 80 times more tracksuits over the same period of time. Did you buy into this trend too? If so, then you can dress up as…

Halloween track suit costume
  • The Royal Tenenbaums – Chas Tenenbaum and his two sons
  • Olympian

Inspired? We are too! This is just the beginning of the deep trends we can see based on the data Fit Finder collects. We work with retailers and brands to not only increase conversions and reduce returns, but to better understand their customers and provide personalized shopping experiences. 

Reach out today to learn more about our full product suite.

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Independence Day Special: 4 Great American Fashion Brands Who Are Fit for the Fourth

With Independence Day just around the corner, we’d like to present a quick round-up of four iconic apparel companies who Fit Analytics is proud to support on sizing.

Look for Fit Finder while browsing and, once you’ve locked in the perfect fit, be sure to take advantage of the generous seasonal discounts being offered by all these great brands through July 4th and beyond.

1. Tommy Hilfiger

From the heat of July to the depths of December, nobody defines the essence of classic American cool style better than Tommy Hilfiger. Fit Finder’s presence on Tommy shows how perfectly it performs on the world’s leading designer lifestyle brands.

Tommy Hilfiger prepares for summer with an additional 30% off sale.
(image courtesy of

2. The North Face

Sizing is very far from a secondary concern when it comes to performance wear and you won’t find a better size advisor in the outdoors space than Fit Finder. Don’t just take our word for it, though. Check out Fit Finder in action for one of the world’s most renowned outdoors brands.

Shop The North Face’s Summer Sale with up to 30% off. (image courtesy of

3. Calvin Klein

Often imitated but never equaled, there are few more iconic brands in the world than Calvin Klein. To get a full feel for how Fit Finder works at scale across a range of apparel categories, take a trip over to Calvin Klein.

Calvin Klein offers up to 60% off for their 4th of July Sale. (image courtesy of

4. Nautica

No Independence Day roundup would be complete without a nod to our patriotic friends at Nautica. If you’re after nautical-influenced classic American sportswear, then Nautica – and Fit Finder – have you covered.

Shop Nautica’s patriot apparel with 50% off everything! (image courtesy of

We’re thrilled to support the leading brands mentioned above in delivering the best fit to their customers. We look forward to continuing to help millions of people shop with confidence. Happy 4th of July!

Fit Analytics at VTEX Day: Transform Your Online Margins With Fit Finder

VTEX Day 2019 is just around the corner and we’re looking forward to meeting many current and future Latin American sizing partners in just a few days time in Brazil. Building on the success of past events, VTEX have expanded this year’s Expo Area to handle more than 15,000 attendees over an action-packed two days in São Paulo.

Continue reading “Fit Analytics at VTEX Day: Transform Your Online Margins With Fit Finder”

Fit Analytics no VTEX Day: Transforme suas Margens Online com Fit Finder

O VTEX Day 2019 está chegando e nós estamos na expectativa para conhecer muitos dos atuais e futuros parceiros Latino Americanos no Brasil. Aproveitando o sucesso de eventos passados, o VTEX Day expandiu sua área de exposições neste ano para receber mais de 15,000 participantes em dois dias repleto de atrações em São Paulo.

Continue reading “Fit Analytics no VTEX Day: Transforme suas Margens Online com Fit Finder”

The Apparel Insiders’ Guide to Shoptalk 2019

This year’s Shoptalk is set to be the largest retail gathering of the year as more than 8400 attendees from over 3000 companies descend on Las Vegas for an exciting week of insight and opportunity.

With all that action going on, attendees from apparel brands and retailers need to plan their schedules carefully. Follow our simple three-step guide below to narrow down your options and be sure of a successful conference.

Continue reading “The Apparel Insiders’ Guide to Shoptalk 2019”

2017 eTail West Preview: The Best of Day Three

With several action-packed days already behind them, eTail West’s day three agenda gives attendees a little bit more room to breathe with just two tracks to choose from in the afternoon and an early close. There are still plenty of great talks to look forward to, however, as the focus moving to two themes close to the apparel industry’s heart – social and mobile. Continue reading “2017 eTail West Preview: The Best of Day Three”

2017 eTail West Preview: Day Two Highlights

On day two of eTail West, the focus shifts firmly to the future with an overarching theme of how retailers can survive and thrive against a backdrop of ongoing digital revolution. It’s a set of topics sure to resonate with apparel firms in particular as they face into the serious challenges posed by both the looming threat of Amazon and potentially disruptive new entrants into their markets. Continue reading “2017 eTail West Preview: Day Two Highlights”

2017 eTail West Preview: Our Pick of the Day One Sessions

With this year’s eTail West conference just around the corner, we’re looking forward to connecting with both current and future sizing partners in sunny Palm Springs over an action-packed three days of presentations, panels, and possibilities. Continue reading “2017 eTail West Preview: Our Pick of the Day One Sessions”

Ready to Share #1: Super Spiders and the Road Ahead for Online Apparel in 2017

Welcome to the inaugural edition of Ready to Share! What is Ready to Share, you ask? Simple – it’s a collection of weekly links worth sharing for apparel industry insiders. You can expect to see plenty of info around our core concerns of solving sizing and reducing returns, along with breaking news and opinion from across the wider online apparel industry.

In this week’s instalment, we’re keeping one eye fixed firmly on the future, checking in on Berlin events, and giving some long overdue link love to our friends the arthropods. Let’s start with a look ahead! Continue reading “Ready to Share #1: Super Spiders and the Road Ahead for Online Apparel in 2017”

2017 NRF Retail’s BIG Show Preview: Best of the Breakouts

As part of our preparations for Retail’s BIG Show this year, we’re putting together our pick of conference events of particular interest to all those from the world of fashion and online apparel.

In a previous post, we focused on highlights to expect from the main NRF conference keynotes. This time around, attention switches to sessions scattered across its series of carefully considered content tracks.

If you’re attending the NRF BIG Show this year and want to connect around any of the topics below, or discuss opportunities around solving sizing for your customers, please feel free to get in touch directly to arrange a meeting. Continue reading “2017 NRF Retail’s BIG Show Preview: Best of the Breakouts”