Carving out a successful niche in the incredibly competitive UK apparel market is no easy task, but that’s exactly what leading lifestyle brand Weird Fish has managed to do over the last two decades. The company’s stylish take on relaxed weekend wear has won it a special place in the hearts of shoppers at a time of ongoing uncertainty across UK apparel. Continue reading “How Weird Fish Solved Sizing for Shoppers While Boosting the Bottom Line”
As everyone in apparel knows, there are two days which matter more than most in the retail calendar – Black Friday and Cyber Monday. Taken together, these twin spending peaks have the potential to make or break the financial year for apparel brands and retailers worldwide.
There’s also pressure on shoppers at this time of year – planning a spending splurge can be tricky with so many great offers to choose from. To start festivities off on the right foot, let’s have a quick look at how to track down the best online deals, and highlight some unmissable offers from our sizing partners along the way. Continue reading “4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals”
If there’s one trend that’s revolutionized the apparel industry more than any other over the last two decades, it’s the rise of fast fashion worldwide. The movement’s speed to market, affordability, and commitment to logistical excellence has overturned long-standing truisms throughout the industry and turned companies such as Inditex, ASOS, H&M, and Forever 21 into global giants.
Sizing is a core concern for fast fashion firms as they work to close the gap between what customers want and when they can have it. Here at Fit Analytics, we’re proud to support ASOS in providing a better fit to millions of customers worldwide. Continue reading “Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale”
With the holiday season in full swing, fashion retailers and brands around the world are putting their best foot forward to make the most of the last few shopping days before Christmas. Here’s a quick selection of video highlights from across the range of leading online apparel companies who we’re proud to support with our Fit Finder sizing solution. Continue reading “The 2016 Fit Analytics Holiday Season Video Roundup”