Ridestore Connects With Customers Using Fit Finder

A two-month A/B test with Fit Finder showed positive results for Swedish outdoor retailer Ridestore. Customers using Fit Finder showed a 9% increase in value per visitor and a 4% increase in conversion rate.

Everyday explorers need extraordinary gear – Ridestore is where they go to get it. Founded in Sweden over 10 years ago, Ridestore is known for its impressive selection of outdoor brands. With customers at the heart of its operational strategy, the company offers regional online shops in Sweden, Finland, Norway, Denmark, Poland, Germany, Austria, Switzerland, Italy, France, Spain, The Netherlands, and the UK.

Fit Finder on Ridestore.com

In response to direct customer feedback, Ridestore engaged Fit Analytics to address issues around fit and sizing. David Voge, Content Marketing & French Lead said: 

“Fit Finder helps us create a dialogue with our customers. Although this tool is first thought to find the perfect size for our customers, it is also a pretty powerful acquisition lever. Indeed, it is easier to create a trusting relationship with reassuring tools; it’s also a great way to show that we’re trying our best to go further than most other e-commerces by offering an innovative tool that meets the real needs of our customers. FitFinder and our StyleCreator allow us to digitize the old physical fitting rooms.”

Fit Finder A/B test results for Ridestore

Two months of A/B testing on ridestore.com showed positive impact results in multiple key areas. Shoppers who used Fit Finder showed a 4% higher conversion rate and a 7% lower return rate than customers who used a static size chart. Increased user confidence led to a 4% increase in average order value and an impressive 9% increase in value per visitor when comparing the two groups.

Read the complete Success Story here.

Are you ready to achieve similar results to Ridestore? If so, get in touch today to learn how Fit Finder can help you increase conversions and reduce returns.

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Introducing Fit Intelligence: Unlock Hidden Revenue

Fit Intelligence is an advanced insights platform offering deep analyses of customer data. Fit Intelligence harnesses the power of machine learning to make Fit Analytics’ partners more profitable.

Prevent Profit Loss with Fit Intelligence

The interactive Fit Intelligence portal translates Fit Finder data into actionable analyses, allowing fashion companies to identify new revenue opportunities. Fit Intelligence unlocks customer demographics and reveals areas for commercial optimization.

The KPI, activity, and demographic reports within Fit Intelligence can be used by various departments including Product, Digital, Ecommerce, and Marketing, to reveal bottom-line boosting insights buried within the data.

Problem Solved = Money Made

An apparel retailer marketing to millennials whose actual clients are centennials is losing money. A fashion brand whose most popular items are out-of-stock is losing money.

Fit Intelligence offers insights to these scenarios and more, offering a wide range of reports spanning Fit Finder’s data.

Size Advice and The Bottom Line

How many customers need help with sizing? Which garment categories have the most size advice requests? What are Fit Finder’s conversion and return rates?

Questions answered by our KPI and activity reports show the positive business impact of Fit Finder. These valuable insights can help digital teams refine their Ecommerce strategies.

Customer Insights

Where are customers from? How old are they? What do they look like?

The demographics collected by Fit Finder are available within Fit Intelligence. With accurate user breakdowns and detailed body modeling data, production and marketing teams can plan better for future collections and campaigns.

Understanding Business Impact

Does inventory reflect purchase biases? What trends does Fit Finder show over time?

Analyses like the ‘Out of Stock’ report show missed sales opportunities resulting from a recommended product being unavailable. Ecommerce teams can now focus their energies on optimizing stock levels for high-impact items instead of scrambling to fix stock-outs.

Analytics That Keep on Giving

Fit Intelligence fit finder users

The data insights within Fit Intelligence grow with Fit Analytics’ partners. Fit Intelligence provides ever increasing value for fashion companies.

Stay tuned for upcoming blogs going in depth about various Fit Intelligence reports.

Sell Smarter

Are you a Fit Analytics partner interested in Fit Intelligence? Get in touch with your Fit Analytics contact today.

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