3 Reasons Why Millennials Should Be Your Key Holiday Target Market

From small online t-shirt stores to booming international brands, the holiday season is a defining part of the e-commerce year for anyone selling fashion online. With Black Friday and the Christmas period typically accounting for nearly 20% of yearly sales, it’s also a time where you need your consumer targeting to be absolutely on point – small percentage changes drive outsize revenue over this period.


Fit Analytics sales data sales revenue by month and demographic segment with millennial holiday spend.
Source: Fit Analytics sales data from 3 major US brands, 2014-present.

With an election cycle in full swing, Millennials (those born between 1980 and 2000) have been dominating the headlines over the last twelve months, and we suspected that they might be playing a hugely significant role in retail results as well. We deal in data rather than best guesses at Fit Analytics, so we decided to dive into the numbers for some definite answers. Continue reading “3 Reasons Why Millennials Should Be Your Key Holiday Target Market”