Consumer Shopping Behavior and Habits (2018 – 2020)

Consumer Shopping Behavior
Our latest report delves into the clear consumer shopping behavior trends that emerged in the apparel retail industry between 2018 and 2020.

In our latest report, we analyze different consumer shopping behavior between the genders, as well as how shoppers in different regions interact with our AI-driven size solution.

As apparel retailers enter the era of the ‘new normal’ brought on by the pandemic, stores that want to stay ahead of the curve will require a firm grasp on consumer behavior. This knowledge allows companies to position their business more effectively and make impactful data-driven decisions.

Our data-driven report will also give insight to various levels in the retail industry. From merchandisers to e-commerce managers, all will procure the necessary knowledge to better reach their goals, which will have a positive impact on ROI (by increasing conversions and lowering returns).

3 Key Consumer Shopping Behavior Patterns Between 2018 and 2020

#Trend 1 – While Fit Finder purchases reached an average of 57%, Non-Fit Finder purchases scored a lower 43% indicating that users who utilize the recommendations of our size advisor tool consistently buy more items compared to those that ignore our fit solution.

Consumer Shopping Behavior
Fit Finder Purchases Vs Non-Fit Finder Purchases

#Trend 2 – North American and European data show that Fit Finder users always have a lower return rate compared to non-Fit Finder users.

#Trend 3 – Despite the challenges caused by the pandemic, we see that for the following verticals – Active, Denim, Fast Fashion, and Outdoor – Fit Finder users consistently experienced a higher conversion rate compared to non-Fit Finder users.

In the era of the ‘new normal’, retailers who want to position their business more effectively and make impactful data-driven decisions will need a firm grasp on consumer behavior.

Read more findings from our report to stay ahead of the curve.


To learn more about how we can help you and support your specific needs Contact us.
You May Also Like
The Future of Online Shopping
Read More

The Future of Online Shopping

The last year and a half, e-commerce has been accelerated and online sales have surged due to the impact of Covid-19. Taking this into consideration, we break down three technologies that we believe will lead the way in the future of online shopping.