Fit Analytics Partner News: Spring 2018 UK Edition

Fit Analytics 2018 Spring UK Partner News

After a productive day in London for Drapers Digital last month, our thoughts naturally turned to the UK for the latest round of partner news, and there’s been no shortage of items to pick from. Let’s get straight down to business with the lowdown on ASOS’ latest well-deserved accolade.

ASOS Continues to Excel

ASOS snagged the Best Pureplay Etailer trophy at Drapers Digital along with  some high praise indeed from the judging panel who commented that the company had “stayed true to its message, remained utterly relevant to its market, and every little element of the business is killing it”.

To get a feel for just how consistently ASOS are knocking it out of the park, look no further than their coverage on Who What Wear where you’ll find up-to-date breakdowns of plus-size trends and tips from ASOS insiders on finding the freshest pieces.

ASOS Mens Style Feed Blog
The ASOS Men’s Style Feed has you covered for fresh spring looks.

ASOS also do an excellent job of showcasing their own wares, of course. Check out their Men’s Style Feed for top tips on how to stay cool this spring, current cult items, and four eco brands to watch out for. With fantastic ongoing offers and a 10% permanent discount for students, we’re sure that ASOS will continue to “kill it” for a long time to come.

Solving Sizing and Helping the Environment

We’re passionate about helping partners solve their sizing issues and reduce returns, and it’s always nice to get a bit of love in return! Our friends at Size? recently featured an easy-to-follow Fit Finder guide on their blog explaining just how simple and convenient the world’s most reliable size advisor can be for consumers.

Fit Finder in Action at Size?
Fit Finder in action at Size?

The Size? blog is always worth a read and we were particularly impressed to see that they’ve joined Patagonia’s 1% for the Planet scheme – an amazing campaign that donates 1% of all Patagonia sales towards the preservation and restoration of natural environments and local communities. Originally developed in 2002, 1% for the Planet has already given over £120m back to the environment and it’s great to see one of Britain’s leading online retailers supporting the campaign so strongly.

Big Sales and Big Trends

To coincide with the recent launch of Fit Finder on their site, the team at Tessuti talked to the Daily Mail about tips for finding the perfect size.  And with ongoing spring sales site-wide at Tessuti, there’s plenty of opportunity to put their advice into affordable action. Check out Tessuti’s blog before hitting the virtual aisles and you’ll find handy guides to the latest brands and trends on offer including an in-depth interview with the creative team at Les Deux.


Look for Fit Finder when shopping at the great British brands featured above to be sure of sizing satisfaction. If you’d like to explore the difference a truly integrated sizing platform could make on your own apparel or footwear site, talk to us today!