FitA Insights

Last year, Covid changed the way we shopped for summer clothes, but as the world begins to resume some normalcy, we see that people are eager to buy “going out” clothes again.

Fit Analytics discusses the importance and benefits of personalization retail with marketing expert, Mike Owen.

The Product Detail Page is extremely important for any e-commerce shop. In this article we discuss several things you can do to improve user experience on the product page.

Today our personalization series focuses on Amazon and the strides they've made in putting their customers needs and preferences at the forefront of their business.

Denim trends have been changing in the past few months with baggy styles making a comeback. We dive into the data behind what denim styles people are purchasing.

3 ways apparel and footwear retailers can beat the competition this Easter.

People are getting ready to celebrate love this weekend with Valentine’s Day quickly approaching. In this article, we take a look at the purchasing trends leading up to February 14th.

In this article, we look at how consumer usage of Fit Finder technology changed for sports retailers before and after the onset of COVID-19.

As we begin a new year, we take a look back on the retail return trends from 2020 and what we can expect for this year.

This week we look into 5 ways e-commerce apparel retailers can reduce shopping cart abandonment.