FitA Insights

The plus-size fashion industry is worth billions - over $20 billion in the US alone. That figure is growing. But diversity in fashion has not always been a thing.

We’re finding it hard to believe that the holiday season is fast approaching - but that means it’s time for the 2021 holiday clothing trends!

The last year and a half, e-commerce has been accelerated and online sales have surged due to the impact of Covid-19. Taking this into consideration, we break down three technologies that we believe will lead the way in the future of online shopping.

In this interview, Mar talks about everything from scaling pitfalls and recovering from tech debt, to the importance of fostering an environment of employee advocacy - especially for women.

Our latest report delves into the clear consumer shopping behavior trends that emerged in the apparel retail industry between 2018 and 2020.

Smart is a word tagged onto the beginning of many nouns to indicate technological advancement of a preexisting thing, yet many shoppers don’t know about smart advancements influencing their fashion choices.

Fall collections are launching and new trends have been hitting the runways during fashion month. In this post, we talk about some of our least favorite fall fashion trends.

Discover essential tips to position your store in an optimal position for the upcoming fall season.

After over a year of quarantine and e-learning, children and families are eager for the return to the classroom. We predict that their spending and purchasing habits will reflect this. In this article, we explore the back-to-school shopping trends for 2021.

Today we’re taking a look at how Fit Analytics’ partners - Mammut, Ridestore, and Fjällräven - are working to help maintain a healthy planet and improve the apparel industry’s environmental track record.