How Data Can Save Halloween

Still in need of a Halloween costume? Don’t worry – Fit Analytics is here to help!

Fit Analytics’ sizing platform has the largest data set in the industry. We’re watching the hottest trends and can help you create a DIY Halloween costume!

Did you know that leopard print spiked in winter 2018/2019? How about the fact that 2019 saw plaid comeback with a vengeance? From the garment and fit information that Fit Finder collects, we are able to see trends across different metrics from patterns and colors, to styles and garment types. With that in mind, we’ve come up with a few costume ideas based on popular items you probably own. Thanks to Fit Analytics’ data, you don’t have to scramble to find a last minute Halloween look!


Based on the graph below, we can see that the sale of women’s lower body plaid items was almost 40 times higher in fall 2018 than in January 2017.

Graphs showing plaid trends for men and women between 2017 and 2019.

This leads us to believe you might just have a plaid skirt in your closet. If so, here are a few costumes you can create.

  • Scottish dancer
  • Serena van der Woodsen from ‘Gossip Girl’
  • Cher Horowitz from ‘Clueless’
  • Schoolgirl


Graphs showing neon trends for men and women between 2017 and 2019.

Interestingly enough, neon is on the rise – especially for men! This past summer, men bought 30 times more neon upper body items than they did earlier in the year. So fellas, this one is for you!

80s aerobic instructor
  • 80’s aerobic instructor
  • Unicorn


Graphs showing stripes trends for men and women between 2017 and 2019.

Stripes are timeless. You definitely have those. The popularity of stripes ebbs and flows every few months, often coinciding with seasonal collections. We’re confident that you have something striped in your wardrobe. Take a look at the ideas below.

  • Referee
  • Where’s Waldo?
  • Pugsley Addams from ‘Addams Family’
  • Wolf of Wall Street/Business Man


Men and women are riding the same roller coaster when it comes to their interest in turtlenecks. A notorious winter item, we saw a rather large spike in popularity in October and November 2018. If you own a black turtleneck, we have a few good costumes for you.

Comedian costume
  • Old School Dwayne “The Rock” Johnson
  • Comedian
  • Steve Jobs


It’s safe to say that tracksuits made a “come back” in a major way this April. Men and women are both loving this trend. Women purchased 120 times more tracksuits in April 2019 than they did that time last year. Men bought 80 times more tracksuits over the same period of time. Did you buy into this trend too? If so, then you can dress up as…

Halloween track suit costume
  • The Royal Tenenbaums – Chas Tenenbaum and his two sons
  • Olympian

Inspired? We are too! This is just the beginning of the deep trends we can see based on the data Fit Finder collects. We work with retailers and brands to not only increase conversions and reduce returns, but to better understand their customers and provide personalized shopping experiences. 

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