How to Reduce Returns

Fit Analytics has an intuitive solution that reduces the need for shoppers to deliberately over-order.

The Multi-Size Purchase Issue

Poor fit is one of the leading reasons shoppers return items they purchase online. Sizing varies across different apparel brands and even within a single retailer’s store. This has led shoppers to mistrust online sizing information and taking matters into their own hands by multi-size ordering.

In this article, we cover how to reduce returns in e-commerce by focusing on how Fit Analytics is using the power of machine learning to combat the apparel industry’s multi-size purchase problem.

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Find Your Fit with Fit Finder – An Interview with Dan Mayer, Head of Product

Fit Analytics’ Head of Product, Dan Mayer, explains how Fit Finder takes the guesswork out of finding the perfect size online.

Launched in 2013, Fit Finder was created to help find your fit. The intuitive size advisor tool is powered by the most advanced machine learning algorithms in the business and the industry’s biggest data set.

Bridging the gap between in-store and online shopping, Fit Finder provides customers with the requisite confidence needed to find the right size and fit every time, without ever stepping foot inside a store.

Fit Analytics’ Head of Product, Dan Mayer, gives a deeper insight into Fit Finder and reveals how the tool can evolve in the future.

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COVID-19: The Impact on Global Buyer Behavior

Our eBook shares key insights on the impact COVID-19 has on e-commerce consumer behavior.

It’s no secret that COVID-19 has affected everyday life for individuals around the world. People and businesses are adjusting to a new normal unlike anything they’ve experienced in the past. With non-essential businesses being forced to close their doors and stay-at-home orders in place until at least the end of April, consumers are turning to online shopping to fulfill their needs. 

We found that buyer behavior has changed in different ways globally. Retailers, in general, experienced a surge in online purchases in the first quarter of 2020, even with the spread of the pandemic. 

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4 E-commerce Trends Retailers Need in 2020

New technologies in the apparel e-commerce space continue to evolve on a regular basis. We’ve sourced 4 of the hottest technologies to fuel growth online.

There is a hot spot in e-commerce innovation – and it’s apparel. These days, customers expect to interact with products in a variety of ways, on and offline. From smartphone inspiration to AI personalization, we selected four of the hottest e-commerce tech trends we think apparel and footwear retailers should use in 2020.

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The Ins and Outs from a Successful Black Friday & Cyber Monday

How Machine Learning Delivered 355 Million Size Recommendations in 5 Days.

The trends across retail and e-commerce continue to evolve every year. After a busy week of Black Friday and Cyber Monday, changes in the industry became even more clear. This year brick and mortar retailers saw a steady decline in foot traffic. Customers turned to online shopping – through both mobile and desktop. Purchases through mobile devices saw a 21% increase from last year. Mobile accounted for 39% of all e-commerce sales – totaling $2.9 billion in sales from smartphones alone (source: Retail Dive). According to the Shopify Plus Fashion Industry Report, retailers are driving growth through machine learning, artificial intelligence, and personalized customer experiences.

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Aéropostale Solves Sizing with Fit Finder

We are excited to announce that Aéropostale is now live with Fit Finder. Aéropostale, a global lifestyle brand, represents inclusive, modern and collaborative youth culture.

We are excited to announce that Aéropostale is now live with Fit Finder. Aéropostale, a global lifestyle brand, represents inclusive, modern and collaborative youth culture. The retailer specializes in effortlessly stylish, everyday apparel and on-trend accessories for young men and women. They provide authentic jeans and comfortable fashion and fashion basics at compelling values in an exciting store environment on and offline.

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Ridestore Connects With Customers Using Fit Finder

A two-month A/B test with Fit Finder showed positive results for Swedish outdoor retailer Ridestore. Customers using Fit Finder showed a 9% increase in value per visitor and a 4% increase in conversion rate.

Everyday explorers need extraordinary gear – Ridestore is where they go to get it. Founded in Sweden over 10 years ago, Ridestore is known for its impressive selection of outdoor brands. With customers at the heart of its operational strategy, the company offers regional online shops in Sweden, Finland, Norway, Denmark, Poland, Germany, Austria, Switzerland, Italy, France, Spain, The Netherlands, and the UK.

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Introducing Fit Intelligence: Unlock Hidden Revenue

Fit Intelligence is an advanced insights platform offering deep analyses of customer data. Fit Intelligence harnesses the power of machine learning to make Fit Analytics’ partners more profitable.

Prevent Profit Loss with Fit Intelligence

The interactive Fit Intelligence portal translates Fit Finder data into actionable analyses, allowing fashion companies to identify new revenue opportunities. Fit Intelligence unlocks customer demographics and reveals areas for commercial optimization.

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The Apparel Insiders’ Guide to eTail East 2019

eTail East is ramping up to be one of 2019’s hottest industry events on the East Coast. With registration up 35% from last year, it is sure to be an exciting week full of learning, collaboration, and opportunity.

The conference starts on Monday, August 19 with a welcome reception, followed by 3 days full of insightful conversations and inspiring networking events. eTail East promises action packed days featuring keynotes from top retailers and tracks focused on trending industry topics.

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