Even in a year of shocks and surprises worldwide, the British public’s vote to narrowly back Brexit stands out as one of the biggest. For anyone in the U.K. involved in selling apparel online or off, it’s a decision that’s going to have enormous implications for at least the next decade.
Thanks to the peculiarities of mechanisms such as Article 50, however, what some of those implications might actually be is very much still up in the air. Both industry leaders and the general public are looking at a minimum of two years before we have a full picture of what shape a British exit from the European Union will actually assume.
As a data-driven company, we’re always on the lookout for online retail reports which can help shine a light on wider e-commerce trends for both ourselves and partners throughout the year. Though the amount of industry research and analysis out there has never been greater, it’s not always easy finding sources of info you can trust.
As everyone within the industry is painfully aware, two days matter substantially more than most when it comes to online apparel sales. Even a brief glance at the average annual sales chart shows that Black Friday and Cyber Monday are genuine outliers in terms of total consumer spend, and have the potential to make or break your retail year.
From small online t-shirt stores to booming international brands, the holiday season is a defining part of the e-commerce year for anyone selling fashion online. With Black Friday and the Christmas period typically accounting for nearly 20% of yearly sales, it’s also a time where you need your consumer targeting to be absolutely on point – small percentage changes drive outsize revenue over this period.
With an election cycle in full swing, Millennials (those born between 1980 and 2000) have been dominating the headlines over the last twelve months, and we suspected that they might be playing a hugely significant role in retail results as well. We deal in data rather than best guesses at Fit Analytics, so we decided to dive into the numbers for some definite answers. Continue reading “3 Reasons Why Millennials Should Be Your Key Holiday Target Market”