rebel Partners with Fit Analytics to Solve Sizing for Australian Sports Shoppers

Australia’s leading sports retailer, rebel, has partnered with Fit Analytics to enhance the shopping experience for its customers with Fit Finder.

rebel is nationally recognized as the destination for all sports apparel and equipment. Part of the Super Retail Group, with over 150 stores and an ever-growing online destination for all sporting needs, rebel offers its customers a one-stop-shop with the widest range of product categories serving everyone from the casual fitness enthusiast to the pro athlete. 

rebel has a genuine passion for a healthy lifestyle and recently launched their platform ‘Sport is Calling,’ which speaks to the transformative power of sport. Adding Fit Finder to the online experience is another step towards rebel’s purpose – to provide its customers with everything they need to reach their fitness goals and chase their sporting passion.

“rebel is thrilled to join forces with Fit Analytics to offer our customers the best possible online shopping experience. We pride ourselves in leveraging the best technologies available to ensure our customers are continually inspired in their shopping journey. The world’s leading sizing solution – Fit Finder – was the best choice to support our customer-first e-commerce approach. We look forward to a long and fruitful partnership.”

– James Gill, General Manager E-commerce at rebel

rebel has a special focus on delivering an outstanding customer experience. In alignment with that ethos, Fit Analytics is honored to join forces with rebel to help customers find their perfect fit across rebel’s clothing and footwear range.


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