As one of America’s most beloved military heritage brands, Alpha Industries has been designing and manufacturing high-performance outerwear to highly demanding specifications for over 75 years. So, when they came to us for help with delivering a better fit to customers, we knew expectations were high and that we’d have to demonstrate our size advisor’s impact with real numbers straight out of the gate.
Alpha Industries already provided a highly optimized e-commerce experience to shoppers prior to partnering with us – particularly in the area of returns management. Our mission was to prove sizing as an area that could unlock extra sales revenue across a finely-tuned product range and online offering. Continue reading “How Solving Sizing Delivered a 6.23% Increase in Net Sales for Alpha Industries”