Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale

If there’s one trend that’s revolutionized the apparel industry more than any other over the last two decades, it’s the rise of fast fashion worldwide. The movement’s speed to market, affordability, and commitment to logistical excellence has overturned long-standing truisms throughout the industry and turned companies such as Inditex, ASOS, H&M, and Forever 21 into global giants.

Sizing is a core concern for fast fashion firms as they work to close the gap between what customers want and when they can have it. Here at Fit Analytics, we’re proud to support ASOS in providing a better fit to millions of customers worldwide. Continue reading “Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale”

Fashion That Fits for the 4th of July

Let’s get the congratulations out of the way first – happy birthday America!

4th of July sparklers
Happy 241st!

In what’s been a challenging year for retail, Independence Day arrives just in time to put some much needed pep in the step of consumer confidence on and offline. All across apparel, brands and retailers are putting their best foot forward with sensational sales designed to make the most of the three-day weekend.

As Deal News point out, it’s a great opportunity for shoppers to snag a bargain on summer deals (and end of season offerings) from some of the biggest names in the business. With that in mind, we’ve put together a quick guide to some of the standout offers available from across our network of sizing partners. Continue reading “Fashion That Fits for the 4th of July”