COVID-19: The Impact on Global Buyer Behavior Follow-up

As a follow up to our latest e-book, we analyzed the data in the first half of Q2 2020 to bring you updated insights on the effects of COVID-19 on the retail industry.

In our recent e-book, COVID-19: The Impact on Global Buyer Behavior, we reported on the 27% increase of first quarter purchases (January 2020 – March 2020), but also noted that we saw a downtrend in purchases as the pandemic unfolded and uncertainty was on the rise with stay-at-home orders. Since our last e-book, the rules towards social distancing have pivoted from complete lock-down to a slightly more relaxed, but still ‘socially distant normal’. Consequently, we felt it imperative to follow-up on how the apparel retail landscape has continued to evolve to safely support shoppers. 

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COVID-19: The Impact on Global Buyer Behavior

Our eBook shares key insights on the impact COVID-19 has on e-commerce consumer behavior.

It’s no secret that COVID-19 has affected everyday life for individuals around the world. People and businesses are adjusting to a new normal unlike anything they’ve experienced in the past. With non-essential businesses being forced to close their doors and stay-at-home orders in place until at least the end of April, consumers are turning to online shopping to fulfill their needs. 

We found that buyer behavior has changed in different ways globally. Retailers, in general, experienced a surge in online purchases in the first quarter of 2020, even with the spread of the pandemic. 

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