Black Friday and Cyber Monday aren’t just bargain bonanzas for shoppers each year, they’re also anxious days for the e-commerce teams charged with keeping the whole show on the road. With the sheer volume of online sales taking place during these crucial few days, the slightest mistake can make all the difference between a good year and a great year. Continue reading “Cyber Week Sizing at Scale from Fit Analytics”
Tag: Cyber Monday
4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals
As everyone in apparel knows, there are two days which matter more than most in the retail calendar – Black Friday and Cyber Monday. Taken together, these twin spending peaks have the potential to make or break the financial year for apparel brands and retailers worldwide.
There’s also pressure on shoppers at this time of year – planning a spending splurge can be tricky with so many great offers to choose from. To start festivities off on the right foot, let’s have a quick look at how to track down the best online deals, and highlight some unmissable offers from our sizing partners along the way. Continue reading “4 Simple Steps to a Perfect Fit on Black Friday/Cyber Monday Deals”
Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?
As everyone within the industry is painfully aware, two days matter substantially more than most when it comes to online apparel sales. Even a brief glance at the average annual sales chart shows that Black Friday and Cyber Monday are genuine outliers in terms of total consumer spend, and have the potential to make or break your retail year.
With the annual media and marketing frenzy surrounding these twin spending peaks, it’s no surprise that they tend to dominate the thoughts of consumers, retailers, and industry analysts alike. There is, however, a wider seasonal spending picture hiding behind them – one that we’ve been exploring by digging a little deeper into average daily sales volume throughout the year. Continue reading “Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?”