Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?

As everyone within the industry is painfully aware, two days matter substantially more than most when it comes to online apparel sales. Even a brief glance at the average annual sales chart shows that Black Friday and Cyber Monday are genuine outliers in terms of total consumer spend, and have the potential to make or break your retail year.

With the annual media and marketing frenzy surrounding these twin spending peaks, it’s no surprise that they tend to dominate the thoughts of consumers, retailers, and industry analysts alike. There is, however, a wider seasonal spending picture hiding behind them – one that we’ve been exploring by digging a little deeper into average daily sales volume throughout the year. Continue reading “Is Hype Around Black Friday and Cyber Monday Blinding You to the Bigger Seasonal Spending Picture?”