Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale

If there’s one trend that’s revolutionized the apparel industry more than any other over the last two decades, it’s the rise of fast fashion worldwide. The movement’s speed to market, affordability, and commitment to logistical excellence has overturned long-standing truisms throughout the industry and turned companies such as Inditex, ASOS, H&M, and Forever 21 into global giants.

Sizing is a core concern for fast fashion firms as they work to close the gap between what customers want and when they can have it. Here at Fit Analytics, we’re proud to support ASOS in providing a better fit to millions of customers worldwide. Continue reading “Why Fast Fashion Giants Such as ASOS Trust Fit Analytics to Solve Sizing at Scale”