We take a keen interest in partner success at Fit Analytics and are always on the lookout for interesting news from leading brands and retailers who we help solve sizing and sell smarter. From luxury to outdoors, fast fashion to lifestyle, there’s always something new and exciting going on, and this summer has certainly been no exception.
Once a fashion trend officially makes it into the dictionary it’s definitely more than a passing fad, and athleisure looks like a product category that (despite recent doom-mongering) is set to thrive for years to come. We’ve been providing fit recommendations for an ever-increasing range of athleisure items over the last eighteen months, and look forward to that volume growing considerably down the line as more and more brands and retailers enter the space.
In what’s been a challenging year for retail, Independence Day arrives just in time to put some much needed pep in the step of consumer confidence on and offline. All across apparel, brands and retailers are putting their best foot forward with sensational sales designed to make the most of the three-day weekend.