Fit Analytics Partner News: Late-Summer 2017 Edition

We take a keen interest in partner success at Fit Analytics and are always on the lookout for interesting news from leading brands and retailers who we help solve sizing and sell smarter. From luxury to outdoors, fast fashion to lifestyle, there’s always something new and exciting going on, and this summer has certainly been no exception.

Let’s take a quick look back at three of the main trends we’ve seen from our major sizing partners over the last few summer months. Continue reading “Fit Analytics Partner News: Late-Summer 2017 Edition”

The Inside Track on Athleisure: 5 Trends to Watch out for in 2018

Once a fashion trend officially makes it into the dictionary it’s definitely more than a passing fad, and athleisure looks like a product category that (despite recent doom-mongering) is set to thrive for years to come. We’ve been providing fit recommendations for an ever-increasing range of athleisure items over the last eighteen months, and look forward to that volume growing considerably down the line as more and more brands and retailers enter the space.

As a relatively recent apparel phenomenon, the future of athleisure remains wide open. We’re still very much in a growth phase where innovation and exploration are the name of the game as the market develops. With all that in mind, let’s have a look at five key athleisure trends to keep an eye on going into 2018 and beyond. Continue reading “The Inside Track on Athleisure: 5 Trends to Watch out for in 2018”

Fashion That Fits for the 4th of July

Let’s get the congratulations out of the way first – happy birthday America!

4th of July sparklers
Happy 241st!

In what’s been a challenging year for retail, Independence Day arrives just in time to put some much needed pep in the step of consumer confidence on and offline. All across apparel, brands and retailers are putting their best foot forward with sensational sales designed to make the most of the three-day weekend.

As Deal News point out, it’s a great opportunity for shoppers to snag a bargain on summer deals (and end of season offerings) from some of the biggest names in the business. With that in mind, we’ve put together a quick guide to some of the standout offers available from across our network of sizing partners. Continue reading “Fashion That Fits for the 4th of July”